“The Gabriel Media program works, period. All you need to add to their formula is a commitment from leadership and a sales team that’s willing to work hard. I have never seen a better way to grow new local direct business. ”
Ray Quinn – Area President, Alabama iHeartMedia
“KCEN and KAGS –TV have been a partner with Gabriel media for 8 wonderful years, I can say without a doubt that it has been a game changer to help maximize our local direct business development. It has not been unusual for us to generate over 1 million dollars in annual local direct revenue which is spread across multiple platforms including our digital channels. Gabriel Media’s team are true professionals and take ownership of this important project from start to finish.
Gayle Kiger, VP/GM KCEN/KAGS Waco/Temple/Killeen/Bryan, TX
“After having done many of these in these programs in the past, Gabriel Media “gets it”. You guys get the most out of my sales staff – evaluating their personalities and how to get the most out of them. Since we started working together in 2015, we have had huge success and everyone at KLBK / KAMC can not wait until 2020 when we get to hit another home-run together”
Cindy Gilstrap, VP/GM KLBK / KAMC Lubbock, TX
“There is nothing like Gabriel Media. We rose to the top of our company in new direct business because of the Gabriel Media Open House events. Their training is tailored specifically for our staff. The energy, enthusiasm and positive work they do with my staff is amazing. The presentations are the best I have EVER seen in my 30+ year career in TV.”
John Chadwick, VP/GM WREX TV, Rockford IL
“Beasley Media Group of Augusta has been partnering with Gabriel Media for the past 15 years, and to say we’ve had tremendous success would be a huge understatement. In fact Gabriel Media’s programs, training and leadership has helped us produce over $14 million in local direct business. We have hundreds of advertisers that started with us through Gabriel Media’s new business programs and continue to advertise to the day. I can honestly say that Gabriel is the difference between success and failure for our stations. It’s ‘recession-proof’ billing that keeps growing year after year. Radio station managers are crazy not to utilize Gabriel Media to develop hundreds of thousands in new business”
Kent Dunn – Regional VP Augusta GA/Fayetteville NC
HERE’S HOW IT WORKS
A Smart Marketing project takes 8 working days. Monday–Friday of SET-UP-WEEK and Tuesday, Wednesday and Thursday of PRESENTATION WEEK.
SET-UP WEEK INCLUDES:
1. A Gabriel representative will come to your market on Monday afternoon of Set-Up-Week and conduct a meeting to show your sales staff the actual 30 minute Business Trends presentation specific to your market. This will be the same presentation that we will make 4 times per day the next Tuesday, Wednesday and Thursday. Presentation times are 9AM, 11AM, 2PM and 4PM
2. We send a database of the businesses in your market to the management staff 3-4 weeks before we arrive so you have plenty of time to scrutinize the list and highlight any business you do not want us to contact. Then send the list back to us and we will delete them before we hand it over to the telemarketers.
3. Our team of telemarketers will call thousands of businesses in your market Monday–Friday of Set-Up-Week inviting them to come to one of our Business Trends presentations. Management will approve the telemarketing script before the first call is made.
4. Each evening the telemarketing company will email to your management the confirmed appointments they achieved that day. It will be somewhere between 50-80 appointments depending on market size. The next morning we conduct a sales meeting and distribute the confirmed appointments to your sales staff. Their job is to call the business owner and re-confirm the day and time they’ve committed to attend as soon as possible. Each seller then fills out a simple one page confirmation sheet and brings it to us. The Gabriel rep enters all appts in to a master spread sheet sorted by day/time to hand back to the staff by the end of the week. Find Out More